Hubert Yee

As a dynamic leader, I am adept in blending analytics, creative copy, and consumer insight to execute high-impact marketing strategies that build brand awareness, increase revenue, and drive transformative business growth. I have a history of doubling consumer bases by utilizing growth funnel methodologies, including A/B testing, user segmentation, and behavioral marketing through client acquisition and retention.

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NOTABLE ACHIEVEMENTS

• Business Growth: Lifted revenue 20% by collaborating with engineering to expand the home-grown lifecycle management tool features used for iOS and Android revenue generation campaigns.
• Analytics & Insights: Crunched user behavior data using analytics, A/B testing, and other business intelligence tools, which led to Season Games approving a $1.2M total spend for customer acquisition.
• Data Infrastructure: Increased Together Labs revenue by 30% on client and web platforms by managing the integration of Smart Adserver across teams and optimizing the business logic for advertising. Advocated for and oversaw Psafe’s integration of MailChimp, reducing annual operating costs ~$15K and improving customer segmentation and KPI tracking.
• Conversions: Optimized Google AdWords for Crux Systems that led to cutting 2.5K negative keyword equivalents, boosting conversions 35%, and decreasing cost per conversion 85%.

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SIGNATURE QUALIFICATIONS

Growth Marketing Leadership | B2C | Performance Marketing | Campaign Management Budget Oversight | Demand Generation | Customer Journey Optimization Playbook Development | Site Traffic Conversion | SEO | ASO | Channel & Program Development Video—Podcast—Social Media Strategy | Referral Marketing | Project Management Behavior Analysis | Interactive Media | Agency Management