Senior Director, Marketing and UA at Crunchyroll (Sony)
- Full funnel (soft launch, launch, post launch) mobile gaming UA and Product Marketing set up, execution & strategy
- Brand positioning (including across a franchise)
- Creative strategy (UA, logo development, ASO)
- Japan UA and Marketing strategy
About
As the Director of Global Marketing Strategy Mobile at 2K, I lead the product marketing strategy and execution for two unreleased mobile strategy games while managing a team of product marketers. I have over 13 years of experience in the mobile gaming and social advertising industry, with a strong background in in-house user acquisition, GTM strategy, creative development, and advertising sales.
I am passionate about building teams, infrastructure, and process that drive business goals. I have a proven track record of launching and scaling successful mobile games, such as NBA2K Mobile, WWE Supercard, and GREE titles (10+ titles launched at GREE) through in-house UA and Marketing, as well as developing impactful paid advertising frameworks (Facebook, TikTok) for enterprise gaming clients, such as Zynga, Kabam, and Scopely.
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